For a time, live broadcasts began to appear in different fields. The field of Internet home improvement is inevitable, and it has also joined the embrace of live broadcasts. More and more people are starting to do live broadcasts and short videos. Although home improvement practitioners do not have any natural advantages in doing live broadcasts Panama Phone Number List and short videos, they are not bad at all compared with the so-called Internet celebrities. Although the new content presentation forms based on live broadcast and short videos have brought Panama Phone Number List new vitality to Internet home improvement, blindly emphasizing content and obtaining traffic may not really solve the dilemma and problems of Internet home improvement itself. That is to say, in the context of the continuous reduction of the traffic supply efficiency of large-scale platforms, in the cries of users' consumption upgrade, in the sound of capital ebb, starting from the content Panama Phone Number List of live broadcast and short video may be what we give. The most effective way to prolong the life of Internet home improvement. Mr. Wang and Mr. Li, who used to be honest, and Mr. Zhao and Mr. Qian, who used to ignore things outside the window and only studied business, either started live broadcasts or played short videos. The traditional and outdated home improvement industry that people once thought was not incompatible with the home improvement industry at all, on the contrary, it has been upgraded and revitalized with new content forms. Don't see home improvement practitioners making jokes in live broadcasts and short videos, don't see home improvement executives Panama Phone Number List turning into internet celebrities with millions of fans. Internet home improvement, an existence that was once criticized, has regained its vitality and vitality because of live broadcasts and short videos. 01 Why are live broadcasts and short videos popular in the field of Internet home improvement? In the past, people thought that the so-called live broadcasts, short videos and Internet Panama Phone Number List home improvement were actually beyond the reach of eight poles. Although the home improvement industry has undergone earth-shaking changes under the baptism of the Internet age, the once outdated industry has become quite avant-garde, and various new ways of playing and new technologies have appeared in the Internet home improvement field, but the home improvement industry is still the home improvement industry. Industry, it has a little tradition, but it has an infinite desire for the outside world. Perhaps it is precisely because of this that live broadcasts and short videos are likely to be connected and gradually become popular. Speaking of the reasons for the popularity Panama Phone Number List of live broadcasts and short videos in the field of home improvement, I think they mainly include the following aspects: 1. This phenomenon is the result of new forms of content presentation beginning to affect the home improvement industry Returning to the two large traffic platforms Tubatu and , in fact, they all started out with content and information flow. It is with the massive content related to decoration that they have completed the original accumulation of traffic. When the Internet era really comes, they will naturally become the head of the Internet home improvement industry. However, the form of content presentation is actually changing. The rise of Tubatu and is mainly based on the content of texts. The rise of new content presentation forms makes their text-based content presentation methods begin to face new difficulties. Therefore, when the new content presentation form represented by live broadcast and short video is affecting other industries, it also begins to affect the home improvement industry.

Live-streaming e-commerce is called the 3.0 era of social e-commerce. Compared with 1.0's Moments, and 2.0's combined shopping model represented by Pinduoduo, live-streaming e-commerce has a higher potential for unplanned shopping. s efficiency. Take the first brother and first sister Li Jiaqi and Wei Ya who brought goods through live broadcast as an example. They will "bring goods" a lot of goods in each live broadcast. Except for some special live broadcasts, users who watch the live broadcast do not know the net red before entering the live broadcast room. What will the anchor sell. However, every live broadcast, Li Jiaqi and Wei Ya can create enviable huge sales. It is rumored that Luo Yonghao's first live show also achieved sales of 100 million+. Compared with the traditional e-commerce shopping model, live e-commerce is "making up for" the shortcomings of online consumption in "scenarios". In 2019 Taobao 618, Li Jiaqi sold 5,000 units of Shiseido Red Yan Muscle Activating Essence in 3 minutes, with sales exceeding 6 million. On September 17, 2019, in Li Jiaqi's live broadcast room, users Phone Number List grabbed 8,000 sets of the original price of 570 yuan and 285 yuan in the current price of the Fu Lei Shi fruit extract gift box set in one second. In one second, the sales amounted to 2.28 million. It is not only the super online celebrity live broadcast that can sell amazing sales, including celebrities, amateurs, and small and medium-sized Internet celebrities have also repeatedly created high sales records. In April 2019, Wang Zulan held a live show on Kuaishou, and brought Chen Xiaochun and his wife Li Yanan to help out. The imported brand mask of 66 yuan/box sold 100,000 pieces in 12 minutes, with a turnover of 6.6 million yuan. .