The anchor can set the live broadcast preview or start the live broadcast directly. When creating a live broadcast room, you can modify the live broadcast cover, add the live broadcast description, set the live broadcast classification, beauty filters, add products, etc., as shown in the figur.
If you create a live broadcast preview, it will be displayed on the personal homepage of the video account. When netizens swipe our videos, the live broadcast preview will also be displayed below each video, as shown in the figure.
2) Live broadcast promotion
In order to attract more people to watch the live broadcast, it can be promoted through the circle of friends, WeChat public account, community, video account, etc. The video account is an important live preview window, and the content of the live broadcast can be better conveyed through the video account. In addition, it is also necessary to plan corresponding operational activities, such as sending exquisite gifts to the creators with the most likes and comments, so as to mobilize the enthusiasm of everyone to forward.
Users who have made an appointment for the live broadcast will receive a live broadcast reminder before the broadcast. When promoting the live broadcast, you can make a live broadcast poster to explain the time and theme of the live broadcast. At the same time, you can prepare some gifts for users. The more fans you have, the more people will be attracted to make an appointment.
In addition, you can also write an article country email list about the live preview, and select the "video number" in the public account, as shown in the figure.
If you choose the live broadcast preview, the live broadcast preview will be displayed in the article. Netizens can make an appointment at any time when they read the article. If the official account has more fans, it can also lead to the video account.
3) Listed products
If you want to bring goods during the live broadcast, you need to put the goods on the WeChat store in advance, as shown in the figure. At present, the link associated with the live broadcast is the product link sourced from the WeChat mini-store, and it is predicted that the link with the mini-program will be supported in the future.
4) Scene layout
In order to have a better live broadcast effect, netizens have a better visual experience, and the scene layout cannot be ignored. The style can be determined according to the theme of the live broadcast, and the props, WeChat QR code, product promotion materials, etc. for the live broadcast should also be prepared in advance. The theme of the live broadcast can be displayed in a conspicuous place in the live broadcast room.
5) Invite guests in advance
In order to avoid the monotonous live broadcast of one person, you can invite guests to join in, and coordinate the time with the guests in advance. The invited guests should have a certain endorsement as much as possible. If there are more professional guests on the scene, netizens will have a sense of gain, and the atmosphere of the whole live broadcast will not be too bad. If the product is sold in the live broadcast, it will also eliminate the user's distrust of the product, thereby increasing the conversion rate of the transaction.
6) Live Outline
Before the live broadcast, you can prepare a content outline, such as using a mind map to list the live broadcast process. The time of the live broadcast should also be estimated well, and the content to be spoken should be planned according to the time and outline. The point is to control the rhythm of the whole live broadcast by yourself, and don't mess up your rhythm by answering questions from netizens. In this way, the audience's feeling will be relatively poor, which will affect the quality of the live broadcast.
2. High conversion in live broadcast
1) The image of the anchor and the guests
Some people feedback that the impression of the anchor from the video account was quite good and perfect, but after watching the live broadcast, the gap was relatively large. Therefore, we should pay more attention to the image during the live broadcast, such as wearing formal clothes, and it is best for women to wear makeup. Don't make too many small movements during the live broadcast, try to be more professional. If you invite Jia, you must communicate with the guests in advance, these are the manifestations of personal brand.
2) Interact with netizens
Live streaming is like chatting with a friend in front of the screen, take it easy and focus on the other person's feelings instead of talking all the time. If there are netizens who give a reward, you must thank them. If there are many people who give a reward, you can thank them according to the ranking of the list. The questions of netizens in the live broadcast can be answered in a targeted manner. The attention here is not to affect the rhythm of the live broadcast by answering too many questions. If you find that a netizen's message is meaningful, you can use the "on the wall" function to highlight the message in the live broadcast room. If the live broadcast room is not too lively, you can also observe whether there are many newcomers or old friends. You can use the "old and new" method to let old friends interact more, so that newcomers will also be active.
You need to purchase WeChat beans in advance for the live reward of the video account. The gifts in the live broadcast room include red flowers, applause, red hearts, rockets, etc., as shown in the picture.
3) Live lucky draw
In order to attract more netizens to watch the live broadcast, a lottery session can be designed to mobilize everyone's enthusiasm. You can also encourage friends in the live broadcast room to forward the live broadcast through a lottery, which can attract more netizens to enter the live broadcast room. The host can set the rules of the lottery, the name of the gift, the number of winners and the conditions for winning the lottery. Contact the host privately to claim the prize.
If the host turns on the microphone connection function in the live broadcast room, there will be a connection microphone button on the page of the netizen, as shown in the figure. Netizens can actively apply for Lianmai, or the host can initiate an invitation, which supports only voice or video. According to the author's experience, if you want to design a link to the microphone in the live broadcast, communicate with your friends in advance. If there are strangers applying for Lianmai, be careful, because you don't know the situation of the other party, it may have an impact on our live broadcast. Lianmai, a friend who chooses to invite a video account, can bring us new fans if he has many fans.
5) Live Streaming Income
After the live broadcast, you can see your live broadcast income in the "live broadcast income" of the video account, or you can directly withdraw it.
6) Handle emergencies in a timely manner
Because the live broadcast function has been launched soon, sometimes there will be no sound or black screen during the live broadcast. In the event of unmanageable technical problems, we can think of alternatives in advance. So as not to affect the effect of the entire live broadcast due to emergencies. The author suddenly went black during a live broadcast and had to end the live broadcast and restart the live broadcast. At this time, if the netizen enters the original live broadcast room, it will display "the live broadcast has ended". There are also friends around me who are not familiar with the live broadcast. They want to test before the official live broadcast. After entering the live broadcast room for testing, they click the close button. At this time, the netizen terminal will also display "The live broadcast has ended".
3. Replay after live broadcast
After the live broadcast, we need to review the entire live broadcast and record the live broadcast data in time. The live broadcast data of each broadcast can be recorded in an excel. It is also necessary to review the problems encountered in this live broadcast, what caused it, and how to improve it in the next live broadcast. You can also privately message your friends to ask about the experience of the live broadcast, and ask your friends to help with suggestions. Such suggestions will also be very pertinent.
When the author broadcasted the first live broadcast on the video account platform, many friends came to give a reward, but the author did not thank him in time after the reward. I came to this question after consulting a friend. I also made a serious problem. The author connected with three people during the live broadcast. One of them was a stranger. After connecting with the microphone, he said some personal opinions, which had some influence on the atmosphere of the live broadcast room. This problem also needs to be avoided. If you do not know strangers, you cannot accept Lianmai applications at will. These are all found during the review process, so the review after the live broadcast is very important. The author's review after the live broadcast is shown in the figure.