Comparing Tencent and Alibaba, Pinduoduo and Taobao, Tencent Video and Youku Video, Mobike and Hellobike, etc., will each additional mini-program entry have a big impact on the whole? Actually not, because the consumption habits of the past have been formed, and the changes in the respective market share can only come from other factors. For example, Tencent's WeChat life payment applet has performed well, but this payment scene is also the highlight of Alipay.
So a contest between the two sides is inevitable. But looking at the essence through the phenomenon, this itself is actually a continuation of the previous competition between Alipay and WeChat payment. It seems that the competition is fierce, but in fact, there is a special database kind of "harmony to make money" posture. As long as there is no disruptive and destructive innovation, this balance will not be broken. On the whole, the mini-program disputes between BAT are actually the same.
And there are intersections, but in general, they are relatively independent, and the three competing parties appear to be full of gentlemen. The battle over mini-programs is actually just a continuation of the consumer Internet battleground. In this case, the most tragic battlefield is actually between BAT and their challengers. For example, the life services of Ali and Meituan, Toutiao and Tencent are about pan-entertainment, and Toutiao and Baidu are about information flow. between BAT.As management professor Xiao Zhixing once said: "Some Internet companies are slowly moving from value creation to resource possession, and even to power rent-seeking.