A while ago, I recruited people for the team, and the bulk sms service planning position was relatively clear. When it came to the operation position, it suddenly became a bit awkward. At that time, the big guys in the group told me, just benchmark your work to recruit an operator. When I was in contact with operations before, it seems that most people easily equate Internet operations with a series of work such as marketing planning, event operations, and user operations. Counting down the JD requirements for operation, creativity, communication, understanding of bulk sms service data, and market posting are the benchmarks. On top of this, it would be even better to have several market planning cases with incredible high ROI... Let's break this down: Find the demand : The product is responsible for making things, but whether it is worth doing, and whether there is a market after it is made, the operation needs to think more in the early stage, contact the needs of the front line,
And do sufficient demand research and analysis to bulk sms service ensure that the product is worthwhile. input; Exchange value : After the product is made, it is not enough, who is responsible for selling the product to the customer? Who will stimulate the customer's C level to clarify the purchase intention? Who goes to alliance with more partners to sell solutions to more customers? This requires the operation to coordinate the resources of sales, pre-sales, and project managers. Provide supply : how to deliver the product/solution to the customer, what should the bulk sms service customer do if they encounter problems during the delivery process? Operations must strictly guard against possible risks in project delivery, and communicate with internal teams in a timely manner. Scale up, gain a foothold : what is your business model? Is there a standardized product service delivery system?
Can more service providers be developed to complete the bulk sms service project delivery? Can the entire product value chain continue to stimulate more customers? Yes, these all require operations, some have to be involved in operations, and some are driven by operations. Regarding customer stratification, it was mentioned in the previous article. For details, please refer to: Talking about the "Wonderful Routine" to impress customers from "Qihua Shuo" . 2. As long as the bulk sms service operation is concerned with the product, it is enough? the answer is negative. It seems that there are several popular jobs when it comes to operation, product operation, event operation, marketing... But in fact, in B-end operation, there is a high probability that you hang the title of product operation, but in fact you are doing far more than the product. scope of operations.