To target as part of your marketing process. Not email list only do they have their own network, but also those that may have synergistic contacts in the same industry that may allow you to reach out and leverage their network. Is. Evangelists are a kind of "Golden goose" here and we really want to target them and empower them to take full advantage of their own networks. The ultimate goal here is to ultimately drive more people from the top of the goal-achieving process. Buyer's journey buyer persona to successfully use a buyer's persona, you need to track how the buyer's persona navigates the buyer's journey. The basic thinking process that takes these personas to the next stage of the sales goal achievement process also helps to deepen the customer's understanding.
Let's practice a, c, d as an example first! In this case, imagine you are ill. Consciousness at the stage of awareness, I know that my stomach and head hurt. There may also be body pain and chills. I'm still not 100% sure what's wrong with me, but I know there's a email list problem. Consideration at the examination stage, we basically confirmed that we had influenza. At some point, I knew what my challenge was and what afflicted me, so I would have taken an educational journey to really understand that I am in the process of being considered. From here, there are some different initial decisions I come across. Are you going to emergency treatment? Do you go to the hospital? Would you like to go to webmd?
These are some of the questions I have as I go email list through the review phase, hopefully to get to the decision phase. Decision so I finally move on to the decision stage, where I recognize these options and start considering them. In the context of illness, it may be along the following lines: am I going to scripps hospital? Do you go to a hospital like kaiser? These are some of the decisions I have to make. And if you are converted and satisfied with your service at a hospital, you become an evangelist. Social media strategy based on buyer's journey always check the different channels when performing these steps.